Day two of Google’s developer conference, I/O 2012, is underway and we’re all gathered in the big hall for a second keynote. After yesterday’s keynote focused on Android software/hardware, Google+ and Google Glass(es), we’re expecting today to be all… Readmore
In an announcement released today from Salesforce.com, the popular CRM platform has entered into a definitive agreement to acquire cloud-based marketing services provider ExactTarget for approximately $2.5 billion. Unanimously approved by the boards of directors for both companies, Salesforce will… Readmore
Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology.
Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to… Readmore